Widget work is pretty risky for a lot of people. Your product, process or service is near and dear to your heart, but how do you get others to feel the same way?
Do you get a little sweaty, maybe have a little racing heart, maybe even some nausea when bringing up your widget to a friend, acquaintance, even a family member? Maybe I can help!
When I talk with people about their passion for their widget, I like to have them write down some notes about the widget and their passion. So, grab a pen and paper and lets get some of that passion on paper. (If you are of the techy era, feel free to use your computer or smart device!)
First, why or how did you come to have this widget? This is your story. Write down your story.
For me – it all started with The Pampered Chef. I attended a show and saw how the stoneware would change the way I cooked for my family. I then fell in love with the food chopper and garlic press, these items would make my canning of tomatoes much easier. Once I successfully used the products it was easy for me to talk about them to others, that made it easy for me to decide to sell the product. Knowing and sharing your personal story is the first step.
Next, what is the value add? This is the benefit of your widget. People often share the description or the features of their widget. This is good, but it lacks passion. The Pampered Chef food chopper is made of metal and plastic, but the jars of homemade salsa and stewed tomatoes for my spaghetti and the ease that I make them creates a picture of family gathering around a table or a celebration. It is much more heartwarming and passionate. Write down the benefits of your widget.
The next step is justifying your widget. This is the dollars and sense part. My daughter sells Arbonne. She does it mostly for the health benefits, I do it for that too, but I have other reasons. I have always used protein powder for my morning breakfast shake. I would buy my powder at various places, favoring vegan protein powder. What I discovered is for the same price I can get it delivered to my door on a regular basis, it is an exceptional product and I never run out. Justification will be different for everyone but write down your dollars and sense reasons.
The last step is to get out there. Go places, use social media, write a blog. Share your story. I enjoy networking and finding others who want to enjoy a cup of coffee or a phone call and talk about our widgets. Learning about others and what they are passionate about will help you spread the word of your widget and you will probably find other people’s widgets that will add value to your world.
When I visit with someone I never ask them to buy my widget. I just ask if I can hear their story and in turn can I share my story? What I discover is people are either attracted to a part of my story or they are not, but since I didn’t make an ask, no one feels uncomfortable. The great part of this process is that it is genuine, it builds relationships and people end up referring others to me or they have a need later.
This process takes all the risk out of the sales. The sweaty, heart thumping, nauseating silence when you think you are supposed to be making an ask turns into a pleasant story sharing and enjoyable making of friendships.
So, stop engaging in Risky Business, just share your story.